Graphic design is a logical extension or part of the study of architecture. Just as the differing styles opf architecture reflect the climatic and social needs of the various communities at various times around the world, so do the various forms of written communication.

The many qualities of language and their drawn or written forms can be eloquently expressed in ideographs or letterforms which have qualities of elegance or gracefulness, boldness or timidity and widely varying degrees of readability or legibility.

Since the days of Gutenberg and Caxton when multiple production of the printed word became easier and widespread, designers have created new typefaces just as architects have created new architectural styles to meet new needs, both seeking improvements in function and appearance. (more…)